Increase your Sales & Customer Base by Confidently Catering to the Vegan Customer
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It’s no secret that veganism has become more main stream the last few years.
As consumers become more aware of where their food and products come from, how they are produced, and the impact on their health, animals and planet, many have chosen to make a full transition to a vegan lifestyle, or at a minimum, reduce their consumption and use of animal products regularly.
In 2021, Google’s search report showed that searches for “vegan food near me” experienced a more than 5000% increase.
This means consumers are actively looking for animal food alternatives in their communities as well as while traveling, and eager to spend their money with establishments that take their needs and wants seriously.
Become the Establishment of Choice for the Vegan Client & their Party
Whenever there’s a vegan in the party, they will hold the veto vote. That means, the establishment of choice must have vegan options!
And if the options are between a restaurant that offers a salad and a few sides that are already vegan, versus a well thoughtout menu with vegan appetizers, main course, and dessert options, the latter will always win.
It is also true that many customers who are not vegan, will be delighted to try out the vegan options on these menus because they are different, innovative and many times healthier than the animal alternative.
Confidently Cater to the Modern Guest
Being at the forefront of change means you understand how to properly serve your next vegan customer, in a way that makes them feel confident in their choice to spend their money with you.
This means creating an environment where the vegan customer feels seen – where staff is knowledgable and can answer their questions about food options or services. Where menus are properly labeled and staff understands how to guide the vegan client confidently from start to finish of their experience with you.
It’s about providing excellent customer service and a commitment to serve vegan guests with the same standard of quality and care as traditional customers.
Start now and lead the market in your community, instead of playing catch up later!
%
Growth of sales of vegan foods that are direct replacements for milk, meat & eggs*
%
Growth of plant-based meat sales between 2018 and 2021*
%
Number of meat-eating millennials who eat 4+ plant-based meals per week**
Sources: *Vegan Society; **Good Food Institute, ***Google Year in Search Report
The Vegan Experience: More than Just Food
The vegan lifestyle transcends vegan meals and restaurants.
Vegan food is usually the first natural step when it comes to embracing a vegan lifestyle, but it’s also the beginning of a journey into updating the vegan customer’s everyday choices to match their ethics.
This can include being mindful of sustainable practices, updating their wardrobe and everyday essentials, such as animal-free clothing, personal care products and furnishings, and becoming a more responsible and mindful traveler, to name a few.
The vegan customer is not willing to compromise their ethics and therefore will always look for establishments that can confidently cater to their needs.
Creating an environment where the vegan customer feels seen in all aspects of their experience with your business, is what working with me is all about.
Whether you need an expert eye to take a look at your menu and offerings, or you are ready for a revamping of your services (or something in between), we are here to help.
Some ways we can help (virtually or in person) include:
Food & Beverage
- Food and Drinks menu audit (updating labels to include allergens, vegan dishes, vegan wines, etc)
- Ingredients and supplier evaluation – using what you have on hand or finding the easiest way to obtain it
- Kitchen training for staff, with or without supermarket tour
- Server training
- Recipe development for new or updated recipes
Meetings & Events
- Evaluation of your conference, meeting or event to ensure it’s vegan-friendly, properly labeled and inclusive
Lodging
- Product evaluation for hotels/ spas for vegan and cruelty-free audit
Travel & Tourism
- Inclusion of vegan options and offerings in tourism platforms
Recreation
- Ensure that activities being offered are animal-free
Curious about Making your Establishment Vegan-Friendly?
If you’d like to learn more about our services, and if what we offer is a fit for your need, reach out with questions, or schedule time to discuss.
We look forward to learning about your business!
As part of Green Luxury Living’s commitment to creating a more sustainable world, we have partnered with Trees for the Future to donate 1 tree with each client project!
Benefits of Becoming a Vegan-Friendly Establishment
Higher Profits
Capture an eager market that is actively searching for places to earn their business.
Sustainability
Be at the forefront of positive change and sustainability by offering vegan-friendly options at your establishment.
Inclusivity
Whether someone suffers from allergies, food intolerance, religious or ethical preferences, they still want to spend time celebrating just as their friends and family who might not share their needs. Adding vegan-friendly offerings will create loyal customers for life, who will bring their loved ones over again and again!
Become a Pioneer
Be at the forefront of positive change by establishing your business as the place that understands how to cater to the loyal vegan customer.
Get in Touch!
Fill out the form below to chat via email or to schedule a consultation call.
Services might be available virtually or in person.